Website traffic. When the goal is driving website traffic, Pinterest charges for clicks to a website (CPC). Each one is billed differently.Īwareness. Campaigns focused on building awareness are based on a standard cost-per-thousand impressions (CPM), which means the advertiser is charged for every 1,000 impressions of a pin.Įngagement. Pinterest charges the advertiser for every engagement (CPE) on a Promoted Pin, such as a repin or click. There are three different campaign types to choose from - building awareness, boosting engagement and driving website traffic. Pinterest advertising costīrands can advertise through Pinterest Promoted Pins. Related: 7 tips for success on Pinterest advertising. But how much does Pinterest advertising cost? Keep reading to get all the answers you need to start planning your Pinterest’s campaign budget. You can take advantage of this and other features through ads on Pinterest. They can immediately search for and add the product to a shopping cart inside Pinterest with just a few clicks. These tools, such as the new Lens feature, allow users to find anything they’re looking for with a quick snap from their camera. The company created a diverse set of tools to help users with that, empowering advertisers to engage with these customers in innovative ways. Users now come to the platform ready to act on ideas already in mind. Pinterest is no longer just a place to find inspiration.
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